MUSIC PRODUCTION & INDUSTRY EXPERIENCE
As far back as I can remember I have been endlessly writing, composing
and creating music. Throughout the years, I have had the privilege of participating in several professional music direction projects including, producing advertising jingles, composing original background music for videos, and writing and executing professional voice overs.
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TV COMMERCIAL - ORIGINAL MUSIC COMPOSITIONS
I was commissioned by the second largest brewery in the Czech Republic, Staropramen, to produce six original piano compositions for a digital campaign introducing a new line of Limited Edition Story Cans for their global networks. Besides composing and playing these songs live for the recording, I also helped with the digital management and content marketing strategy side of the project. For each track, I tried to connect the music to the soul of each limited edition story. If you listen closely, you might hear parts of the Czech National Anthem in one of the tracks. The project also won a ADC 2019 GOLD AWARD and was shortlisted for the WORLD ILLUSTRATION AWARDS 2019. Artwork by the amazing Anna Sun
MUSICAL CAMPAIGN LAUNCH
There is a number of ways for people to get news. It happens through articles, photos, videos, spoken word… but where's the music? When did the centuries-old way of passing information from one person to another disappear? The idea behind #CAMPFIRED is to bring it back to life by creating realtime musical content that reacts to current happenings.
#Campifired was a campaign to launch a social listening initiative that I started for Y&R Prague called Content Invaders. Content Invaders was a real-time newsroom, content creative team that would take current events and make advertising content for global brands. To launch the project we decided to take 2 studio days and monitor local Czech and global advertising news outlets like: mam.ihned.cz, and adweek.com, We took a random story and we turned it into a short, informative CAMPFIRE SONG jingle. We coined it #Campifired. Myself and one other musician wrote, played and sang 11 tracks within 2 days at Beep Studio in Prague. I was also managing a team of on-the-spot illustrators and copy writers who were making ad hoc album art and descriptions for each song. Please Enjoy!
CAMPAIGN CASE STUDY - PART OF PRODUCTION TEAM
In partnership with Spotify and Universal Music, Doctors Without Borders launched the project, "Playlist for Life". Playlist for Life is a series of playlists where the titles of the songs compose important messages about the critical work of Doctors Without Borders around the world, and the need for global support. Atila Martinez directed this brilliant idea that smartly uses Spotify as a medium to surprise young generations unaware of these problems, inspiring them to take part in a global effort to change the reality that there are thousands of people suffering every day. The website www.playlistsforlife.com was created as a platform to introduce the project and present the 6 different genre playlists: Rock, Reggae, Pop, Electronic, Mix and Hip Hop presenting artists as Kanye West, Beyoncé, Daft Punk, U2, and many other world’s biggest artists.
MY PERSONAL MUSIC PROJECT - KILLIAN RAY
Here is a collection of my favorite DEMO tracks that I have recorded over the years. Some with former bands or in pro-studio. Others at home on my phone.
